Six Flags Brand Chicken

http://www.rttnews.com/sp/breakingnews.asp?date=01/17/2008&item=123

Above is an article, about the recently announced corporate alliance partership between Tyson Chicken and Six Flags Theme Parks. And I honestly found it very interesting.

When Dan Snyder first took over, and gutted the Six Flags board of directors, he, along with CEO Mark Shapiro went on and on about how damaged the brand was. Well...

“Six Flags entertains millions of visitors every year and now those visitors can experience the same Tyson chicken they cook at home for their families at a Six Flags theme park. We're delighted to be partnering with a brand that resonates so strongly with Moms and kids.”

So says a representative from Tyson Chicken. I still think that the parks have a long way to go, but this really shows that it's not just us hardcore enthusiasts who seem to think that Six Flags has a fighting chance here. While the chicken thing is minor, considering most of us don't eat chicken at Six Flags energy, it really goes to show how much Six Flags has grown, and will continue to grow as a stong brand.

Your thoughts?